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UI/UX Design, Illustration

Purple Trail - Customized Designed and Printed Cards, Letters, Announcements and Books.

Purple Trail offers their customers the ability to choose from hundreds of different design templates, and then to deeply customize their designs from there.


My challenge was to create a user flow and UI that greatly simplified the ordering and customization process. That way the user could easily focus on the fun of customizing their designs without getting mired up in the virtually limitless design options.